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Autopro - About us!
What is Autopro?
Autopro - The success story
Established in 1982, Autopro is Australia's original and largest Automotive Marketing Group
A national marketing program operated by National Parts Pty Ltd, Australia's leading Automotive Aftermarket wholesaler
You do not pay any joining or franchise fees
Provides resellers with the benefits of a multi-store chain without the high cost of franchise fees
Retain your independence
Autopro - The competitive edge
Autopro will give your independent parts business a national image enabling you to compete against large corporate groups and franchises
Direct funding from National Parts Pty Ltd
To provide a business framework of discipline without stifling the initiative of independent retailers.
Autopro provides you with access to Australia's largest automotive wholesaler, with the largest range of quality automotive products
Autopro - Our Objective
To Provide marketing and merchandising support for independent automotive resellers, to maximise sales and profit
To ensure our members have the support and experience of a dedicated Business Development Manager, who will work with them to meet the competitive demands of the industry
Being part of Autopro you are provided with services to assist you in the professional management of your business
Autopro - Just what do you get?
For a nominal monthly membership fee, each member receives the following:
A dedicated Business Development Manager in each State
Use of the Autopro Trademark to identify your business
Use of Autopro in your trading name
Autopro National 13 number (13 2776 or 13 APRO), directing customers to their nearest Autopro Store.
Unlimited access to our Autopro Support Centre, providing a single point of contact for store layout, merchandising, re-orderable consumables and promotional items
Autopro management and administration
Recognition on our Autopro Internet Site http://www.Autopro.com.au/
Access to our secured members Extranet Site
Development of National Retail and Trade Catalogues
Development of high quality Point Of Sale material
Use of the Autopro Marketing Services package, to develop local and group advertising tailored to your business
Autopro - How is it funded?
A minimal monthly membership fee
Direct funding by National Parts Pty Ltd (members marketing fund) based on purchase loyalty and store standards
Autopro - Members Marketing Fund
A marketing support rebate credited monthly to each members account, calculated on:
Purchase Dollars from National Parts
Purchase loyalty percentage
Store Operating Standards
Autopro - So how does this help me?
Whilst the calculations are complex, the application of the Members Marketing Fund is simple
The Members Marketing Fund will help you promote, enhance, expand or refurbish your business to meet the consistent demands of the retail and trade markets
Provides the incentive to improve your business
Autopro - Support Centre
Provides members with access to professional store design and merchandising services at no cost
External and Internal signage recommendations and concept development
Planograms
Fixture management
Holds a comprehensive range of Autopro promotional items, stationery, uniforms, signage
Autopro in the letterbox
Three National Catalogues developed per year for distribution in peak sales times - designed to build sales and profits for members
High quality full colour productions
Members can use Members Marketing Fund to pay for catalogues, and their distribution
Autopro for the Trade
A high quality trade based catalogue is developed regularly, to enable you to target the competitive trade market
Purchase cost of these catalogues can be funded via your Members Marketing Fund
Marketing Services Package
Comprehensive marketing support material, to assist members in promotion and other marketing activities
Prepared by advertising professionals
Contains an easy order system for local or regional catalogue development, and database marketing
Provides you with the tools to give yourself a competitive advantage
Simple in it's use but effective in it's results
Autopro Store Design Service
An industry leading service
The Autopro Store Design Service is available to all Autopro members at NO COST.
The services available are:
External and Internal signage design
Store planning and layout
Merchandising concepts
Planogramming
Fixture management
Project Management (a cost applies to this service)
Autopro Corporate Uniform
Exclusively designed by a leading corporate clothing manufacturer, the Autopro Corporate Uniform offers a range of distinctive casual co-ordinates, created for comfort and practicality. The range includes Polo and Chambray Shirts, Pullovers, Caps, Jackets and trousers. Suitable for both men and women.
If you would like more information on how to become an Autopro Member, please contact the Autopro Administration Manager: Grant Jarrett
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